Case Study: Ivy Leaf Farms
Project Overview:
The Eli Group led a dynamic photoshoot production for Ivy Leaf Farms, aimed at crafting a visually engaging portfolio to elevate the client’s brand presence in major press outlets like Blavity and the Houston Chronicle after winning Revolt TV’s “Bet on Black”. This project focused on capturing the farm's unique ethos and community impact through powerful storytelling and imagery.
Project Approach:
To deliver a cohesive and compelling visual narrative, I assembled and managed a specialized team, including a photographer, hairstylist, stylist, makeup artist, two set assistants, set designer, and videographer. From initial concept development to execution, I worked closely with Ivy Leaf Farms to align on vision, ensuring each team member brought their expertise to amplify the farm's identity and appeal.
Outcomes:
The completed photoshoot provided Ivy Leaf Farms with a set of high-quality images and BTS, fully equipped for press and digital media purposes. This enhanced media presence facilitated impactful storytelling for the farm’s outreach, building meaningful connections with audiences and reinforcing its role as a pillar in the community.